... Communicating Effectively Domain, Competency 7. Evokes Awareness Introduction The second of the two competencies concerned with the effective communication of the coach is Evokes Awareness. The competency and job analysis process identified and analyzed certain “ kernels ” that emerged as highly effective characteristics in the coaching process. These included: • The client being open to change or learning. • The coach listens to the client. • The coach utilizes appropriate coaching methods and approaches to cause the client to shift. Competency 7: Evokes Awareness Definition: Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor, or analogy. 1. Considers client experience when deciding what might be most useful. 2. Challenges the client as a way to evoke awareness or insight. 3. Asks questions about the client, such as their way of thinking, valu
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